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Video News Releases (VNRs) are a television version of a print press
release. They can
effectively translate the written word into sound and video that
television newscasts need. Generally, they are a three to six-minute
video summary of Sporting Events, Product Launches, Charity Events,
National Contests, Medical Discoveries, and Feature Stories.
VNRs are
specially shot and edited
"broadcast-style" to provide news stations with important "news" elements
of a story in the manner they prefer.
Professionally-packaged VNRs have
become a widely accepted form of media
placement that fulfills both the need for quality "news" content for TV
stations and the branding desires of the client.
It's not uncommon for a Video News Release story to generate
25 - 100 "hits"
(on-air mentions/stories/features) reaching an estimated viewer audience
of 5 - 15 million
throughout the United States. Having positive relationships with
multiple News Feeds and broadcast stations, Spore insures valuable
national exposure for our clients' dynamic and timely Video News Releases.
Spore's hands-on experience and strong personal relationships ensure
strong results for our clients - both in major and small media markets.
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